OVERVIEW OF DIGITAL MARKETING

• MARKETING AND DIGITAL MARKETING
• UNDERSTANDING MARKETING AND PROCESS

WEBSITE CREATION

• UNDERSTANDING ABOUT INTERNET AND WEBSITES
• HTML BASIC
• CREATING WEBSITE IN WORDPRESS
• DOMAIN BOOKING
• SERVER & HOSTING
• ONE LIVE PROJECT

SEARCH ENGINE OPTIMIZATION

• INTRODUCTION OF SEO
• SEARCH ENGINES AND THEIR FUNCTION
• DOMAIN URL STRUCTURE
• GOOGLE ANALYTICS
• CANONICAL TAG
• CONTENT OPTIMIZATION

OFF PAGE OPTIMIZATION

• INTRODUCTION OF OFF PAGE SEO
• BACKLINKS
• BACKLINKS CREATION METHOD
• DIFFERENCE BETWEEN DO FOLLOW AND NO FOLLOW BACKLINKS
• GOOGLE PAGE RANK
• INCREASE GOOGLE PAGE RANK
• WEB DIRECTORY SUBMISSIONS
• SOCIAL BOOKMARKING
• ARTICLE WRITING & SUBMISSION
• SEARCH ENGINE SUBMISSIONS
• OTHER SEO TOOLS

GOOGLE ADS & EXPRESS

• UNDERSTANDING ORGANIC SEARCH RESULTS
• INTRODUCTION TO GOOGLE ADS & PPC ADVERTISING
• SETTING UP GOOGLE ADS ACCOUNT
• CAMPAIGNS, ADGROUPS,ADS, KEYWORDS ETC
• TYPES OF ADVERTISING CAMPAIGNS-SEARCH, DISPLAY, VIDEO
• DIFFERENCE BETWEEN SEARCH AND DISPLAY CAMPAIGN
• UNDERSTANDING ADS ALGORITHMS
• QUALITY SCORE
• CTR
• ENHANCED CPC
• UNDERSTANDING AD-EXTENSIONS
• TYPES OF AD-EXTENSIONS
• ADDING AD-EXTENSION IN OUR COMPAIGN
• CREATING ADGROUPS
• UNDERSTANDING KEYWORDS
• FINDING RELEVANT KEYWORDS
• ADDING KEYWORDS IN AD-GROUP USING KEYWORD PLANNER TOOL
• EXAMPLES OF TYPES OF KEYWORD
• CREATING ADS
• ADDING TRACKING CODE IN YOUR WEBSITE
• REMARKETING

GOOGLE ADS CERTIFICATION

• ADS FUNDAMENTAL
• SEARCH ADVERTISING
• DISPLAY ADVERTISING
• VIDEO ADVERTISING
• SHOPPING ADVERTISING
• MOBILE ADVERTISING

SOCIAL MEDIA MARKETING

• INTRODUCTION SOCIAL MEDIA
• FACEBOOK MARKETING
• INSTAGRAM MARKETING
• YOUTUBE MARKETING
• WHATSAPP MARKETING

GRAPHICS ANALYTIC

• GOOGLE ANALYTICS
• GOOGLE ANALYTICS INSIGHTS
• SET UP ANALYTICS ACCOUNT
• IMPORTANCE OF FUNNELS
• UNDERSTANDING FILTERS AND SEGMENTS
• VIEW CUSTOMIZED REPORTS
• MONITORING TRAFFIC SOURCES
• MONITORING TRAFFIC BEHAVIOR

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E-MAIL MARKETING

• DATABASE COLLECTION OF EMAIL ID'S
• SERVICE PROVIDER
• MAIL TEMPLATES

ONLINE REPUTATION MANAGEMENT(ORM)

• IINTRODUCTION OF ONLINE REPUTATION MANAGEMENT
• USE OF ONLINE REPUTATION MANAGEMENT
• DEAL WITH CRITICISM ONLINE
• CREATE POSITIVE BRAND IMAGE ONLINE

ABSENCE & BLOGGING

• IINTRODUCTION OF ABSENSE
• GET APPROVED FOR ABSENCE
• COOL TRICK TO GET ABSENCE APPROVAL BY GOOGLE
• INTRODUCTION BLOGGING
• IHOW TO WRITE BLOG
• MONETIZE BLOG

E-COMMERCE MARKETING