Modi Training Institute

DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

OVERVIEW OF DIGITAL MARKETING

  • MARKETING AND DIGITAL MARKETING
  • UNDERSTANDING MARKETING AND PROCESS

WEBSITE CREATION

  • UNDERSTANDING ABOUT INTERNET AND WEBSITES
  • HTML BASIC
  • CREATING WEBSITE IN WORDPRESS
  • DOMAIN BOOKING
  • SERVER & HOSTING
  • ONE LIVE PROJECT

SEARCH ENGINE OPTIMIZATION

  • INTRODUCTION OF SEO
  • SEARCH ENGINES AND THEIR FUNCTION
  • DOMAIN URL STRUCTURE
  • GOOGLE ANALYTICS
  • CANONICAL TAG
  • CONTENT OPTIMIZATION

OFF PAGE OPTIMIZATION

  • INTRODUCTION OF OFF PAGE SEO
  • BACKLINKS
  • BACKLINKS CREATION METHOD
  • DIFFERENCE BETWEEN DO FOLLOW AND NO FOLLOW BACKLINKS
  • GOOGLE PAGE RANK
  • INCREASE GOOGLE PAGE RANK
  • WEB DIRECTORY SUBMISSIONS
  • SOCIAL BOOKMARKING
  • ARTICLE WRITING & SUBMISSION
  • SEARCH ENGINE SUBMISSIONS
  • OTHER SEO TOOLS

GOOGLE ADS & EXPRESS

  • UNDERSTANDING ORGANIC SEARCH RESULTS
  • INTRODUCTION TO GOOGLE ADS & PPC ADVERTISING
  • SETTING UP GOOGLE ADS ACCOUNT
  • CAMPAIGNS, ADGROUPS,ADS, KEYWORDS ETC
  • TYPES OF ADVERTISING CAMPAIGNS-SEARCH, DISPLAY, VIDEO
  • DIFFERENCE BETWEEN SEARCH AND DISPLAY CAMPAIGN
  • UNDERSTANDING ADS ALGORITHMS
  • QUALITY SCORE
  • CTR
  • ENHANCED CPC
  • UNDERSTANDING AD-EXTENSIONS
  • TYPES OF AD-EXTENSIONS
  • ADDING AD-EXTENSION IN OUR COMPAIGN
  • CREATING ADGROUPS
  • UNDERSTANDING KEYWORDS
  • FINDING RELEVANT KEYWORDS
  • ADDING KEYWORDS IN AD-GROUP USING KEYWORD PLANNER TOOL
  • EXAMPLES OF TYPES OF KEYWORD
  • CREATING ADS
  • ADDING TRACKING CODE IN YOUR WEBSITE
  • REMARKETING

GOOGLE ADS CERTIFICATION

  • ADS FUNDAMENTAL
  • SEARCH ADVERTISING
  • DISPLAY ADVERTISING
  • VIDEO ADVERTISING
  • SHOPPING ADVERTISING
  • MOBILE ADVERTISING

SOCIAL MEDIA MARKETING

  • INTRODUCTION SOCIAL MEDIA
  • FACEBOOK MARKETING
  • INSTAGRAM MARKETING
  • YOUTUBE MARKETING
  • WHATSAPP MARKETING

GRAPHICS ANALYTIC

  • GOOGLE ANALYTICS
  • GOOGLE ANALYTICS INSIGHTS
  • SET UP ANALYTICS ACCOUNT
  • IMPORTANCE OF FUNNELS
  • UNDERSTANDING FILTERS AND SEGMENTS
  • VIEW CUSTOMIZED REPORTS
  • MONITORING TRAFFIC SOURCES
  • MONITORING TRAFFIC BEHAVIOR

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E-MAIL MARKETING

  • DATABASE COLLECTION OF EMAIL ID'S
  • SERVICE PROVIDER
  • MAIL TEMPLATES

ONLINE REPUTATION MANAGEMENT(ORM)

  • IINTRODUCTION OF ONLINE REPUTATION MANAGEMENT
  • USE OF ONLINE REPUTATION MANAGEMENT
  • DEAL WITH CRITICISM ONLINE
  • CREATE POSITIVE BRAND IMAGE ONLINE

ABSENCE & BLOGGING

  • IINTRODUCTION OF ABSENSE
  • GET APPROVED FOR ABSENCE
  • COOL TRICK TO GET ABSENCE APPROVAL BY GOOGLE
  • INTRODUCTION BLOGGING
  • IHOW TO WRITE BLOG
  • MONETIZE BLOG

E-COMMERCE MARKETING


Duration: 12 Months
Reviewed by 150+ Students
(20 Reviews)
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