E-Commerce Fundamentals

• Introduction to e-commerce and online business models.
• B2C, B2B, D2C and marketplace models.
• How an online order works from customer to delivery.
• Understanding revenue, cost, margin and basic profit calculation.
• Common beginner mistakes

Product & Market Research

• Finding product ideas and selecting a niche.
• Demand, competition and pricing research.
• Basic competitor analysis.
• Customer persona and target audience.
• Supplier/manufacturer sourcing basics.

 Marketplace Selling

 Introduction to Amazon, Flipkart, Meesho and other marketplaces.
• Seller account requirements and onboarding concepts.
• Product listing: title, images, description, attributes and pricing.
• Marketplace fees, margins, ratings, reviews and returns

 Business Setup & Planning

• Brand name and basic positioning.
• Pricing and offer strategy.
• Basic business documentation and GST concepts.
• Customer policies and support workflow.
• Create a 30-day e-commerce launch plan.

WordPress & Website Basics

• Domain, hosting and WordPress overview.
• WordPress dashboard and essential settings.
• Theme selection and website structure.
• Pages: Home, Shop, About, Contact, Policies and My Account.
• Responsive/mobile-friendly design principles.

Social Media Marketing

 Instagram Business profile setup.
• Content pillars for an e-commerce brand.
• Posts, Stories and Reels strategy.
• Captions, hashtags, hooks and calls-to-action.
• Basic content calendar.

Woocommerce Store Setup

• WooCommerce installation and initial configuration.
• Store location, currency, products and core settings.
• Simple, variable and sale products.
• Categories, attributes, SKU, stock and pricing.
• Product images and descriptions.

Checkout,Payment & Shipping

• Cart and checkout workflow.
• Payment gateway concept and COD.
• Shipping zones, charges and free-shipping strategy.
• Order management, refunds and cancellations.
• Basic GST/tax and invoice concepts.

Canva & E-Commerce Graphics

• Canva interface and design basics.
• Brand colors, fonts and visual consistency.
• Product post and promotional banner.
• Instagram post, story and reel cover.
• Basic product photo editing and background cleanup.
• Create a mini social media creative pack.

Whatspp + SEO + Conetent 

• WhatsApp Business basics.
• Catalog and customer communication.
• Broadcasts and follow-up concepts.
• Product page SEO basics.
• Keywords, titles, descriptions and image optimization.
• Basic Google Business / local visibility concepts.

Analytics + Launch Project

• Traffic, leads, orders and conversion rate.
• Product and campaign performance basics.
• Customer retention and repeat purchase.
• RTO, returns and customer-support workflow.
• Final store testing and launch checklist.
• Student project presentation.

Analytics + Launch Project

• Traffic, leads, orders and conversion rate.
• Product and campaign performance basics.
• Customer retention and repeat purchase.
• RTO, returns and customer-support workflow.
• Final store testing and launch checklist.
• Student project presentation.